For more information, contact:
Mark Binghamton, London Group PR for Predator Computers
(972) 555-9595, jessica@londongroup.com
Predator Computers Announces Comprehensive Realignment to
Better Compete in Changing Marketplace
Company Makes Executive Leadership Changes and
Streamlines Store Operations
San Francisco, March. 23, 2007 — In an effort to better compete in the changing consumer retail electronics industry, Predator Computers today announced comprehensive changes aimed at improving the company’s structure, streamlining operations and reducing expenses.
To improve financial performance, the company has realigned its executive leadership team and will implement a strategy to streamline store operations. A key component of Predator Computers’s business strategy will focus on maximizing margins in its top performing stores.
"We understand that our company must make comprehensive changes to better compete in today’s marketplace,” said Bob Drecker, chief executive officer, Predator Computers. “Our realignment strategy addresses the steps we must take to increase profitability in the current retail landscape.”
In an effort to improve structure and accountability, Alvin Smith has been named to executive vice president, sales and operations. Smith will be responsible for store, services, small business and e-commerce sales. On an interim basis Smith will oversee merchandising and marketing. Smith has a strong background in sales and operations and her expertise will be instrumental in implementing Predator Computers’s realignment strategy.
Paul Singh, formerly vice president of finance and accounting, was promoted to chief financial officer. Singh has been with Predator Computers since 1993 and has filled the role of vice president since 1998.
As part of Predator Computers’s strategy to streamline operations, the company continues to evaluate store performance and has made the decision to close four stores, including:
- Long Beach, CA (PCH) (Store # 175)
8795 East Pacific Coast Hwy, Enigma, CA 90803
- San Mateo, CA (Store #728)
785 Veil Boulevard, San Mateo, CA 94403
- Mesquite, TX (Store #127)
485 Fake Blvd. #168, Mesquite, TX 75150
5563 Cypher Ave., Skokie, IL 60077
Predator Computers, Inc., a San Francisco-based company, is one of the nation’s leading retailers and business resellers of technology products and services. Predator Computers currently operates 229 locations in 90 major metropolitan markets across the United States and Puerto Rico. In addition, Predator Computers’s Web site, www.Predator Computers.com, offers an assortment of more than 80,000 items.